Marketing

Bally’s scores sports betting partnership with NBA

| By Robert Fletcher
Casino operator Bally’s Corporation has secured its second deal with a US major league in a matter of weeks by entering into a partnership with the National Basketball Association (NBA).
FanDuel partner with NBA legend Kenny Smith

The multi-year agreement will see Bally’s become an authorised sports betting operator of the NBA.

Bally’s will have access to official league data, as well as rights to use official NBA marks and logos across its portfolio of online sports betting products.

The two parties will also work together on practices to protect the integrity of NBA games.

“Partnering with the NBA is an exceptional opportunity for Bally’s, adding to our ongoing momentum with professional sports leagues,” Bally’s president and chief executive George Papanier said.

Read the full story on iGB North America.

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