The SuperSeven brand will launch in partnership with GiG, with the supplier to provide its platform, frontend development and managed services to support the launch.
The agreement, which is based on a fixed-fee model, will run for at least three years, with automatic extension for an additional three years.
Bet Seven Online counts a number of experienced gambling executives among its management team, including Christopher de Lima, who was previously general manager for international business development at Crown Resorts’ Crown London Aspinalls property.
De Lima helped co-found the new Bet Seven Online business and serves as it chief executive.
Meanwhile, Tim Parker, who is chief operating officer of Bet Seven Online, spent almost five years with GiG, first serving as managing director of Rizk.com before going on to become chief marketing officer for the business.
De Lima described GiG as “the best platform for [Bet Seven’s] requirements”.
“Recruiting Tim Parker as chief operations officer has been pivotal with our aim in developing the right culture with initially a small team who are all highly regarded in the online industry,” he added.
Explaining the decision to select GiG’s technology, Parker said: “We had a very specific product aim and end-user experience in mind when we started to search the market for a platform.
“It became clear very early on that GiG could provide not only the platform, but the tools and service set that we would need to build a truly unique offering that will be new, exciting and stand out from an increasingly crowded marketplace.”
GiG chief executive Richard Brown added: “Bet Seven Online Ltd has a team of proven, industry veterans driving its business, whose concepts and attention to detail around customer experience and player safety compliment GiG’s own values.
“I am delighted that they have chosen our platform, frontend technology and managed services for their new casino brand.”