Marketing

BetMGM lands partnership with golf’s LPGA Tour

| By Robert Fletcher
Online sportsbook BetMGM has agreed terms on a multi-year partnership with the Ladies Professional Golf Association (LPGA) to become an official betting operator and partner of the LPGA Tour.
theScore partner with PGA Tour

BetMGM will now feature LPGA odds in its sportsbook betting menu, alongside the men’s PGA Tour and European Tour.

The operator will also have rights to use the LPGA’s official tour partner logo in connection with the advertising and promotion of its sports betting products and services.

Through its partnership with MGM Resorts, BetMGM already has access to existing sponsor relationships with several leading LPGA Tour players including Natalie Gulbis, Danielle Kang, Cristie Kerr, Alison Lee, Anna Nordqvist and Michelle Wie West.

“We look forward to working with the LPGA and engaging with its fanbase through our market-leading products,” BetMGM chief revenue officer Matt Prevost said. “BetMGM’s advanced betting technology provides a user-friendly experience for LPGA fans and a myriad of betting options to choose from.”

Read the full story on iGB North America.

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