Sports betting

BetMGM links up with NFL’s Steelers

1 minute read
BetMGM, the betting brand operated via the GVC Holdings and MGM Resorts joint venture Roar Digital, has agreed a new commercial deal with National Football League franchise the Pittsburgh Steelers.

Under the agreement, BetMGM will serve as the team’s first gaming partner and work with the Steelers on a range of fan-focused initiatives.

These will include acting as presenting sponsor of the Steelers’ Kickoff pre-game show, as well as running a sweepstakes competition, offering fans the chance to win a range of prizes, such as club level season tickets team merchandise.

BetMGM will also benefit from gameday media and weekly media placements, including radio spots within Steelers programming, and also run a television ad during head coach’s Mike Tomlin press conferences.

The deal comes after BetMGM recently secured a license to offer online casino and sports betting in Pennsylvania. Pending regulatory approval, the operator plans to go live in the state before the end of the year.

Read the full story on iGB North America.

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