BetMGM scores betting deal with Tennessee Titans
| By Aaron Noy
BetMGM, the brand operated via the Roar Digital joint venture between MGM Resorts International and GVC Holdings, has agreed to become the official sports betting partner of National Football League (NFL) team the Tennessee Titans.
Under the agreement, BetMGM will benefit from brand visibility across a number of the Titans’ digital assets, including on video board replays inside the team’s Nissan Stadium.
BetMGM will also become the exclusive naming rights partner of the franchise’s television studio at Saint Thomas Sports Park, as well as sponsoring a new raffle that will raise funds for the Titans Foundation community initiative.
The deal represents the first official partnership between a professional sports team in Tennessee and a sports betting platform.