Swedish online operator Betsson has signed an expanded content deal with Genius Sports Group’s sportsbook subsidiary Betgenius, to integrate its streaming service into its sportsbook offerings.
Betsson Group’s portfolio of sports betting brands will benefit from live streams for thousands of fixtures from a range of sports, including football, basketball, tennis and volleyball.
Betgenius will supply the streaming rights and live trading for every fixture, which is powered by official data.
The content focuses on fixtures played at off-peak times, in a bid to enhance round-the-clock player retention and enable Betsson to increase its sports betting revenue.
Richard Scott, director of trading at Betsson Group, said: “We’re constantly striving to deliver the best possible product and experience for our customers. The addition of Betgenius live streaming on a range of sporting events is a great way to complement the official data driven pricing. The round-the-clock coverage is particularly important as our client base continues to expand in numerous territories.”
Eric Stevens, global sales director at Genius Sports Group, added: “Since entering the streaming space, we’ve put a real focus on acquiring official content that provides our sportsbook partners with unique, measurable value.
“We’re excited to expand our partnership with Betsson Group and further enhance its international sportsbook offering.”
Betsson recently revealed that it was able to achieve record revenue in the second quarter of 2020 despite “challenging” operating conditions caused by the novel coronavirus (Covid-19) pandemic.
Total revenue for the three months through to 30 June amounted to SEK1.53bn (£134.8m/€149.5m/$171.1m), an increase of 20% on SEK1.28bn posted in the same period last year.
Betsson put this down to year-on-year growth within its casino business, where revenue increased 40% to SEK1.29bn, representing 84% of the quarterly total.
It also announced in June it had agreed a deal with Colorado’s Dostal Alley Casino to launch online sports wagering in the state, in a venture that will also mark the operator’s entrance into the US market, planned for early 2021.
Betgenius has continued to expand its client list this year, offering sportsbook content and data to new clients, and expanding deals with existing clients such as Italy’s Snai, online operator 888 Holdings and Gaming Innovation Group (GiG).