Caesars expands partnership with Indianapolis Colts
| By Richard Mulligan
Caesars Entertainment has expanded its partnership with the Indianapolis Colts in a deal that sees the group take naming rights to prominent areas of the NFL team’s stadium.
The new multi-year agreement sees Caesars Sportsbook become a premier sports betting partner and the only official casino partner of the team.
Caesars will take naming rights for Lucas Oil Stadium’s South Gate, now becoming Caesars South Gate. The 70,000-seat arena will also see the opening of the Caesars Sportsbook Lounge, an entertainment space where live odds will be displayed on LED screens.
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