Caesars launches new sportsbook app following William Hill acquisition

| By Daniel O'Boyle
Caesars Entertainment has launched its new Caesars Sportsbook app, following its acquisition of William Hill earlier this year.
Caesars Sportsbook

The app, which uses the Liberty platform acquired in the William Hill deal, is already live in eight states: Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. Caesars said it also plans to launch the app in Arizona, Maryland, and Louisiana when these markets go live.

“Caesars Sportsbook puts the bettor at the centre of everything,” Eric Hession, co-president of Caesars Digital, said. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. 

“But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

Read the full story on iGB North America

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