Marketing & affiliates

Carousel Group launches MaximBet brand after xSigma investment

| By Marese O'Hagan
Sports betting operator Carousel Group (Carousel) is set to launch MaximBet, in conjunction with media brand Maxim, after a $50m investment from xSigma, a subsidiary of Chinese engineering business ZK International.

MaximBet will offer users sports betting and casino services under MaximBet.com, both on its website and on iOS and Android apps. Bettors will be able to bet on casino and sports in the US and internationally.

Carousel will support Maxim’s print, digital and experiential platforms throughout the partnership.

Read the full story on iGB North America.

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