Bet365, Betfred launch Inspired content

Bet365 and Betfred have become the latest gambling operators to launch content from Inspired Gaming Group.

Betfred will offer its customers access to Inspired’s HTML5 mobile games via the latter’s ‘Virgo’ remote gaming server.

Games on offer will include ‘Goddess of the Amazon’, ‘Merlin’ and ‘White Knight’.

“Our mobile business is growing rapidly from a combination of new partnerships, such as Betfred and the recently announced deal with NYX, and chart topping games, such as Rise of Anubis and Rush Football Live,” Inspired’s chief commercial officer for digital games, Steve Rogers, said.

“It’s going to be an exciting year of new launches and we’re pleased Betfred is joining us on this journey.”

Meanwhile, Bet365 is to launch Inspired’s virtual sports in Italy.

Customers in the country will gain access to the full library of eight premium virtual sports titles, including football, horse racing and motor racing.

Vitaliano Casalone, president of Inspired Italia, said: “The success of Inspired’s virtual sports in Italy has been phenomenal – 25% of all bets in Italy are now on our virtual sports and this is growing all the time.

“We are thrilled that Bet365, with whom we have an excellent partnership across many other international markets, has added our virtual sports to its product portfolio.”

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