Betway expands esports sponsorship portfolio

Betway has agreed a deal to sponsor three professional esports competitions.

The online bookmaker will support the ESL’s Intel Extreme Masters and ESL One events this year, as well as seasons seven and eight of the CS:GO Pro League.

The deal comes after Betway last year also sponsored the CS:GO Pro League, as well as the ESL One Cologne.

“We’ve already enjoyed an incredible amount of success over the past 12 months, becoming the first betting partner of CS:GO Pro League and ESL One Cologne, and we can’t wait to build on this further,” Betway’s Adam Savinson said.

“Following on from the success of our previous sponsorships, we will also be on the ground creating our iconic CS:GO content.”

Bernhard Mogk, global senior vice-president sales and business development at ESL, added: “With the expansion across further ESL assets, we are building on our successful partnership with Betway.

“We are glad to have found such a strong and reliable partner and together we are looking forward to an exciting year full of esports action.”

Related article: Betway signs up to support ESL Pro League