Clarion Gaming managing director Stuart Hunter was among the delegation, which travelled to meet land-based gaming giants such as Light & Wonder, Konami, IGT, Aristocrat, AGC and Everi.
As part of the visit, the group also received insights on the latest consumer trends in casino gaming and received guided tours of Resorts World Las Vegas and Palms Casino.
Hunter said it was important that Clarion reaches out to and listens to its customers.
“The Clarion team is heavily invested in the industry and as custodians of the world’s most cosmopolitan B2B gaming event I believe it’s vital that we spend time listening to our customers and stakeholders based throughout the world,” he said.
Hunter added that a number of the issues discussed would also be explored at the ICE Symposium in Las Vegas on 10 October, the first day of G2E. This symposium, led by Clarion Gaming director of industry insight Ewa Bakun, will allow participants to choose their own topics of discussion.
The visit came with these land-based businesses set to return to ICE for the first time since 2020.
“In addition we were able to discuss the return of the land-based sector in February 2023 as well as underline our commitments to help maximise ROI and to ensure that ICE London continues to play a lead role in helping to deliver their business objectives,” Hunter said. “The insight and feedback that we received during our time in Vegas is already being fed into the 2023 at-show experience.”
ICE London 2023 will take place on 7-9 February 2023 at the ExCeL London.