Digital Fuel targets US expansion with new NJ licence

Digital Fuel is looking to expand into the US market, with the New Jersey Division of Gaming Enforcement clearing the Australian online marketing specialist to apply for an Ancillary Casino Service Industry Enterprise Licence in the state.

Should its application be successful, Digital Fuel will be able to deliver affiliate marketing solutions to New Jersey-licensed sportsbook operators on a revenue share business, as well as enhancing existing relationships with gaming operators.

The affiliate has been active in the US for the past two years, delivering campaigns focused on daily fantasy sports, poker, casino and sports betting. It is currently approved as a licensed vendor, meaning it has only been able to strike fixed fee deals to date.

“There has never been a more exciting opportunity within the sports betting community as the explosion of demand for sports wagering products in the USA shows no sign of slowing down and Digital Fuel is delighted to be among the first US pioneers in the highly competitive wagering customer acquisition space,” Digital Fuel Marketing founder and chief executive Toby Oddy said.

“Our ACSIE License application reflects our commitment to helping shape the development of New Jersey’s fledgling sports betting market as we ensure the responsible approach to affiliate licensing and regulation becomes the model adopted US-wide as sports betting sweeps the nation.”