Esports Entertainment hands strategic role to Bough

Esports Entertainment Group has appointed Geoff Bough as a strategic advisor.

Bough has a background in online gambling across both the esports and sports betting sectors.

Since May 2017, Bough has been vice-president of marketing and partnerships at DRAFT, a subsidiary of Paddy Power Betfair.

Bough also had a spell as head of business development at FanDuel from 2010 to 2016 and currently serves as an advisor to artificial intelligence esports audience monetisation platform FanAI.

“With the combination of the huge growth in esports and the recent fall of the Professional and Amateur Sports Protection Act (PASPA), we’re in an exceptionally unique time period where Esports Entertainment Group can take advantage of what will be a burgeoning esports betting landscape,” Bough said.

“I look forward to helping Esports Entertainment Group make the most of this opportunity.”

Grant Johnson, chief executive of Esports Entertainment Group, added: “We are excited Geoff has joined our team; the timing of his appointment could not be better given the recent Supreme Court decision regarding online gambling in the US.

“His insights and connections into the American esports wagering market will be of significant value to the company now that the US market has opened up.”

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