EveryMatrix’s new bonus system goes live

EveryMatrix has launched its new second generation Unified Bonus System (UBS) service through its partnership with online casino PlayFrank.

The modular bonus system is able to create, manage and report on bonusing for casino and sports products and helps operators to combine bonus programs and promotional packages that are activated by various triggers.

EveryMatrix said that UBS allows operators to “stay in control” by managing campaign costs, grant counts, maximum bonus release amount and define a permitted bet amount range for every bonus programme, and configure how breaching bets should be handled.

UBS also offers sports bonuses and free bets with deep configuration of the sports, leagues and even specific events that the player can bet on.

Sam Smit, PlayFrank head of marketing, said: “The innovative technology and flexibility contribute to tremendous Bonus possibilities. With easy API triggers, we can instantly reward our players while playing their favourite games and extend their gameplay.”

UBS is able to support multi-lingual and multi-currency bonus programmes.

Ebbe Groes, EveryMatrix chief executive, said: “At EveryMatrix, clients are always at the centre of everything we do. Seeing our latest developments through their experience, offers us a new perspective of the services that we offer.

“The launching of the UBS solidifies and enhances our position in the industry, by providing our clients, like PlayFrank, a very comfortable service encounter in order to serve it further to their audience.”

Related article: EveryMatrix launches new payment service provider