Ex LeoVegas, NetEnt execs to launch interaction-driven casino

Michael Pedersen, previously regional business manager at NetEnt, and Stefan Lind, formerly head of operations at LeoVegas, are to launch a new online casino.

Due to go live early next year, Letsbet.com has been described as a “pioneering” platform that will initially focus in the Nordic region.

Letsbet.com will launch through the Together Gaming platform and include a range of content from the likes of NetEnt, Microgaming, Yggdrasil and Quickspin.

The online casino will include a number of special features, such as daily live broadcasts that Pedersen and Lind said will give customers a “new level of entertainment and interaction with the brand”.

In addition, players can use an instant messenger function to add friends, create groups and chat.

“Most casino operators are in the same boat, faced with limited ability to differentiate their respective core offering, as the same games are available on more or less all sites,” chief executive and co-founder Pedersen said.

“That’s why it’s so important to have the courage to stand for something in terms of unique features and marketing concepts – we can’t all serve the same spaghetti bolognese in our restaurants.”

Lind, chief marketing officer and co-founder, added: “When you visit a land-based casino, do you sit down at the empty Blackjack table or the one with one seat left and people having fun?

“Casino players might not always want to directly speak to other players, but it’s clear that they often like to interact with the casino staff and enjoy the indirect presence of other players; that’s what we are trying to replicate using the latest technology.”

Related article: LeoVegas posts mixed Q3 results, details acquisition deal