Fabulous Bingo unveils new image

News UK-owned Fabulous Bingo has launched a new marketing campaign to promote its revamped brand and website proposition.

The online bingo brand is themed on Fabulous Magazine, a supplement that features in weekly newspaper title The Sun on Sunday and the new site has been designed to reflect this brand image.

Fabulous Bingo worked with Pulse Creative, the in-house agency of News UK, throughout the project, with the campaign aimed predominantly at females aged from 30-55.

The online bingo brand operates on a platform developed by Playtech.

Kate Bird, chief marketing officer for The Sun newspaper, said: “We’re thrilled with the results of our brand refresh for Fabulous Bingo, which is a welcome retreat from the loud competitor sites.

“Our recent move to a Playtech platform gives us the opportunity to grow the Fabulous Bingo brand as a strong competitor in the marketplace.”

Related article: Playtech brokers long-term Sun Bingo deal