Genting unifies igaming assets under GentingBet brand

Gambling operator Genting has opted to bring its online product range together under a single brand, with its online casino, live casino and sportsbook offering now available under the GentingBet name.

The new website and accompanying GentingBet app will feature various new tools, games and a wider range of sports betting markets.

GentingBet’s range of casino games will be expanded to feature additional titles from new partners NetEnt, PlayNGo and Red Tiger.

Customers will also have access to a selection of live casino games, streaming live coverage of table games at the operator's land-based casinos in Birmingham, Edinburgh, Manchester and London.

The GentingBet sportsbook will offer betting options across a range of top sports markets, in addition to virtual sports games, including expanded coverage of motor sports and cycling.

Genting aims to use the new brand to grow its presence in key European territories where it already generates revenue, such as its core UK market. The brand will also be used in other countries where it is pursuing a licence, such as Malta and Spain.

“Following significant research and development, we’ve created a user-friendly and intuitive experience which we believe provides our customers with a truly world class digital offering,” Genting online managing director, Jeremy Taylor, said.

“We have also continued to place the highest priority on our commitment to responsible gambling. Through the tools we have in place on the website we have ensured our new gaming environment exceeds the expectations of the regulator rather than simply complying with the minimum requirements.”

“And, as part of our evolution we’re constantly refreshing and refining our product offering to ensure we provide the best selection for our customers.”