GIG secures iGaming Cloud deal with BetIt

Gaming Innovation Group (GIG) has agreed a deal to migrate the entire casino and sport offering from BetIt Operations onto its iGaming Cloud platform service (iGC).

Under the agreement, BetIt will migrate its Kaboo.com SuperLenny.com and Thrills.com brands to iGC, with the process due to be completed by October of this year.

GIG expects the deal, which represents its 17th iGC agreement and largest of its kind so far, to generate an annual contribution of over €1 million ($1.1 million) to the iGC platform.

“We have been following IGC from early days since we knew they had a very strong team in place,” BetIt chief executive Thomas Backman said.

“The platform is built on modern technology and with innovation at its core which suits us perfect since we also believe in innovation and in pushing the limits of what is seen as a good casino and sportsbook experience.”

Robin Reed, chief executive of GIG, added: “BetIt Group skyrocketed onto the scene through the launch of Thrills and SuperLenny.

“They have since gained a reputation for their excellence in design, front-end innovation and marketing.

“This agreement demonstrates that the iGC platform is attractive for existing iGaming companies with substantial revenues and ongoing operations, as it is for best-of-breed start-ups in the industry.”

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