Greentube seals Playtech distribution deal

Greentube, the interactive division of Novomatic, has agreed a deal to launch a range of its online casino content with gambling tech giant Playtech.

Under the agreement, Playtech will roll out titles such as Book of Ra deluxe and Lucky Lady’s Charm, both of which were first developed as retail games before being adapted for online.

Playtech will initially launch the Greentube content in Poland, Spain and the UK, as well as in Mexico to support its growth strategy in the wider Latin American market.

“These games will be a valuable addition to our portfolio, providing our partners with titles that appeal to audiences ranging from traditional land-based players to new online slot fans,” Playtech chief operating officer Shimon Akad said.

“Playtech’s scale and distribution is a powerful offering for potential partners, and this is a great example of our commitment to partnering with the right companies to bring great content to new and growing markets.”

Greentube’s chief games officer Michael Bauer added: “Joining Playtech’s Games Marketplace creates significant advantages for both our businesses: Playtech’s customers will get access to our player-favourite titles that have proven to deliver strong results, while we will further accelerate our reach into key strategic markets.

“We believe this step comes at exactly the right time, as more and more European jurisdictions regulate and the Americas promise much room for growth.”