Hard Rock pens omni-channel deal with Global Payments
Global Payments Gaming Solutions has entered into a partnership with the soon-to-open Hard Rock Hotel & Casino Atlantic City in New Jersey, US.
Under the deal, Global Payments will power online ACH account funding for the casino’s internet gaming service.
The Hard Rock online casino will enable players to access a range of games and earn rewards after they leave the land-based facility.
“It’s an important part of our experience that we enable our guests to sign on and access their funds seamlessly as they shift between offline and online play,” Hard Rock Hotel & Casino Atlantic City’s director of online gaming product, Lee Terfloth, said.
“Younger generations of players won’t tolerate friction; Global Payments' solutions not only set the standard for limits and service quality, but also makes it extremely easy to fund an account and begin playing,”
Christopher Justice, president of Global Payments, added: “Our mission is to help our clients create amazing experiences and delight their guest across their physical and digital properties.
“Our ability to provide safe and convenient cash access for this channel is why we have become the preferred ACH provider for the majority of interactive gaming properties in the industry.”
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