Harrah’s Philadelphia scores marketing deal with NFL’s Eagles

Caesars Entertainment-owned Harrah’s Philadelphia Casino and Racetrack in Pennsylvania has entered into a marketing partnership with the Philadelphia Eagles National Football League (NFL) franchise.

Specific terms of the agreement were not disclosed, but it was confirmed that the casino will benefit from branding on signage inside the team’s Lincoln Financial Field home stadium.

This will include Harrah’s Philadelphia serving as the presenting sponsor of the Eagles’ ‘Drive Summary’ videoboard feature and the team’s ‘Scratch and Win’ game in its official mobile application.

The deal will also see Eagles legends make appearances at Harrah’s Philadelphia, while the casino will work with the franchise on email and direct mail marketing projects.

Read the full story on iGB North America.

Image: Euan Morrison