Inspired scores global licensing deal with NFL Alumni
Gaming technology provider Inspired Entertainment has entered an exclusive, global virtual sports licensing agreement with NFL Alumni (NFLA), the official organisation for former players and coaches of the NFL American football league.
Under the deal, brokered with VEEPIO, the mobile technology arm of the NFLA, Inspired will be able to use the name, brand, image, persona and likenesses of NFLA members in its virtual sports games
Inspired plans to use the players in its ‘Legends of Football’ virtual sports title, including the likes of Franco Harris and Phil Villipiano. The new content will be made available to Inspired customers and partners in regions around the world.
“We are always looking for new and different channels to expand our reach, assist our members, and help our local communities,” NFLA chief executive, Beasley Reese, said. “The Legends of Football suite of games helps position NFL alumni to grow their brands, embrace technology, and enhance their financial stability.”
Read the full story on iGB North America.