Inspired to deploy NetEnt content in UK retail market

Inspired Gaming Group has agreed a deal to begin deploying NetEnt content through more than 10,000 UK SBG video lottery terminals (VLT) in the UK.

Under the agreement, Inspired will utilise its Open Gaming API technology to offer the content to players in the UK retail market.

Inspired’s SBG B3 terminals are placed in over 3,000 licensed betting offices in the UK.

Lee Gregory, chief commercial officer VLT at Inspired, said: “This deployment exemplifies the open capabilities of Inspired’s leading omni-channel platform which has the power to deliver significant volumes of content to global endpoints reliably and efficiently.

“Inspired prides itself on being at the forefront of technical innovation in the global gaming business, and the open API platform’s ability to deliver online games from NetEnt content to over 10,000 SBG terminals across the estates of leading UK operators is testament to this.

“NetEnt is the latest in a long line of third-party developers to launch on the Inspired technology.”

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