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Italy iGaming Dashboard – October 2018

| By Joanne Christie
The Italian market bounced back after the holiday month with September's numbers not just up on August but also on the prior year

The Italian market bounced back after the country's traditional holiday month and September's numbers were up not just on August, but also on the same month the previous year.

Overall, total online GGR rose to €132.60m from €119.13 the previous month. This represented a 17% year-on-year rise on the same month the previous year.

Sports betting led the rebound as the Italian football season got into full swing, with online GGR rising to €60.45m from €49.96 the previous month, driven by a healthy 10.7% margin. Casino was also up, but by a more restrained amount, rising to €58.65 from €56.46 in August.

This saw sports betting return to being the largest online vertical in Italy, taking 45.58% of the market, marginally ahead of 44.22% for casino.

Bet365 lost its lead in online sports betting, with its market share falling to 15.6% from 17.1% in August. Planetwin365 is now on top with a market share of 16.2%, up from 14.9% the previous month.

It's too early to say if this changing of the guard reflects the early impact of the new gambling advertising ban, with Planetwin able to leverage the retail presence that online-only operators such as Bet365 lack in Italy.

There seems little chance of any change in the market leader in poker, however, with PokerStars way ahead of the competition in both tournament and cash poker. 

Although the poker market was relatively flat in September, PokerStars increased its market share to 66.73% in tournaments, up from 64.85% in August. In cash poker, it dropped to 40.42% from 42.13% in August, but remains well ahead of second-placed Lottomatica at 7.32%.

Click on the drop down options below to compare how Italy's igaming market has performed on a monthly or annual basis. Revenue figures for online-only sports betting start from October 2016, with operator market shares from May 2017.

All data and figures are processed by leading European corporate advisory firm Ficom Leisure, a specialist in all segments of the betting and gaming sector.


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