KamaGames partners with “The Yogscast”
Social mobile poker operator KamaGames has inked a partnership with games media company the Yogscast to sponsor six episodes of the Yogscast Poker Nights show.
The first episode will be broadcast on Twitch.TV at 17:00 on 6 June, 2018, with all episodes being made available on-demand on the Yogscast’s Games Night YouTube channel.
KamaGames’ director of global communications & content, Sam Forrest, told iGB that while it was now an ongoing challenge “to grow our audience and our KPIs for ARRPU and DAU” given the social poker space was now quite established, they had found “significant and rapid growth through sponsorships and partnerships such as this.”
Forrest said the product was well positioned to benefit from the Yogscast Poker Nights being viewed by a less seasoned poker playing audience than the Poker Night In America TV show they partnered with last year.
“We are working with the team at The Yogscast to show that Pokerist is not just for seasoned players but that it is also a great way to learn one of the classic card games and have a lot fun doing it.”
The impact of the Twitch/YouTube partnership would be measured by “using a dedicated, trackable link that will be used throughout all of the promotions on The Yogscast’s various social channels and also during the 3 hour Twitch.TV live stream itself. This means we can see the impact on audience numbers 'live' in the regions the show is appearing in.
“Viewers would also be encouraged to download the app through links in the Twitch chat section, by being called out by the presenters themselves and with the link appearing as screen overlays too. We’ll also be branding the actual table The Yogscast team are playing on.”
The Yogscast's chief revenue officer, Rich Keith, added, “The Yogscast Poker Nights have been hugely popular with our audience, both as live experiences on Twitch and through video-on-demand on YouTube.
“As they take a lot of time and additional investment to produce our partnership with KamaGames means we’re able to extend the amount of Poker Nights we’re able to produce so it goes from a one-off to a proper series of matches.”
Dublin-headquartered KamaGames recently broke into Eilers and Krejcik Gaming's top 15 publishers in Q1, posting a 40.5% year on year increase in revenues on the back of a 63.4% year-on-year increase in annual revenues to $57.5m in 2017.
The Pokerist Texas Poker app accounts for approximately 75% of the company's revenues, with the publisher's blackjackist, roulettist and slots apps driving the remainder.