Kambi details ‘strategic’ virtual sports investment
Kambi Group has purchased a stake in virtual sports gaming start-up company Virtus Sports.
Under the agreement, Kambi will acquire just over 25% of the Virtus Sports for an amount of £500,000 (€563,700/$688,100).
Kambi said the deal will enable it to offer “high-quality virtual sports products” to its growing customer base, and will now integrate Virtus Sports’ 3D virtual sports offering into its own sportsbook platform.
Founded in 2014, privately-held Virtus Sports offers betting options across a host of virtual sports for both online and retail channels.
“Despite being in its early stages of development, Virtus Sports has shown an ability to produce high-quality and engaging virtual sports games,” Kambi chief executive Kristian Nylen said.
“Through this investment, not only will Kambi close a product gap by integrating the games into the Kambi Sportsbook, but we will also support Virtus Sports' ongoing product development and sales to the wider market.”
Andrea Brecevich, founder and chief executive of Virtus Games, added: “We are delighted the management team at Kambi has recognised the potential of the Virtus Sports' business and the high-quality production of our games.
“We are very excited about our games being made available to the Kambi network and look forward to releasing additional sports and other product enhancements very soon.”
Related article: Kambi CEO hails record end to 2017