Kiron brokers content deal with Digitain

Kiron Interactive has agreed a deal to begin distributing its virtual games with Digitain.

Armenia-based Digitain will integrate Kiron’s games into its new platform and make them available to customers across Eastern Europe and Central Asia.

Virtual racing and sports games on offer will include football, horse racing, dog racing, basketball, motor racing and cycling.

The multi-channel deal spans retail and online platforms.

“Kiron’s virtual games are very popular and we’re very pleased to be able to offer them to clients as a complementary product to our sportsbook and casino,” Digitain chief executive Suren Khachatryan said.

“The partnership gives us another string to our bow and provides our operator partners with new and engaging content as they look to acquire and retain customers.”

Steven Spartinos, co-chief executive of Kiron, added: “We’re delighted to have struck a deal with Digitain, whose innovative approach will help us reach new audiences in new territories.

“It is exciting that Digitain will be introducing us to their clients in countries where we’ve not previously had a presence.”

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