Ladbrokes pens content partnership with Real Sports Global

Ladbrokes has entered into a content partnership with Real Sports Global (RSG).

Under the deal, RSG’s full suite of products will be made available to Ladbrokes customers on desktop, mobile and the bookmaker’s official application.

Games on offer will include the ‘5050Sports’ sports and casino product series, virtual sports titles ‘Real Horses’ and ‘Real Dogs’, as well as six scratchcards.

“Real Horses and Real Dogs are products that we think will gain instant appeal to our mobile players, whilst the new scratchcards are industry leading and will certainly carry a great deal of attraction across all of our platforms,” Ladbrokes’ head of product and commercial management, Richard Poole, said.

Stuart Carr, global chief executive of RSG, added: “We are thrilled to be working with Ladbrokes and the signing of this deal comes at a significant time for RSG.

“Over the next few months, we will be building upon on our Real Sports product concept, developing a suite of games that we believe will redefine the virtual sector, whilst growing an ever-expanding list of operators in the UK, Europe and Asia.”

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