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Twin River acquires Bally’s brand from Caesars

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Twin River Worldwide Holdings is to rename a number of its properties after acquiring the Bally’s brand from Caesars Entertainment.
Bally's Atlantic City

The brand, described as “iconic” by the operator, will allow it to retain the Bally’s brand at the Atlantic City property it acquired from Caesars and real estate investment trust Vici Properties for $25m in April this year.

Furthermore, the brand and logo will now be rolled out across multiple properties across the US. Exactly which properties will rebrand as Bally’s venues have not been revealed, while the financial terms of the deal have not been disclosed.

Caesars’ Las Vegas property, Bally’s Las Vegas Hotel & Casino, will retain use of the brand, through a perpetual license agreement.

Read the full story on iGB North America.

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