Mr Green to go live on Playtech’s Open Platform
Playtech has agreed a deal for online casino operator Mr Green to launch on its ‘Open Platform’.
The solution, which offers business intelligence capabilities as well as enhanced Bonusing tools, allows licensees one-time integration and access to over 600 in-house and premium branded Playtech games and titles from more than 20 third-party suppliers.
As part of the deal with Mr Green, the online casino brand will launch a range of Playtech-developed games in the coming weeks across both desktop and mobile.
Mr Green joins the likes of Bet365, Gala Coral and Ladbrokes as major brands to have signed up to the Open Platform.
“Mr Green has a pronounced focus on large and regulated markets, and Playtech has a very strong presence in the UK,” Mr Green chief executive Bo Wänghammar said.
“Mr Green and Playtech is a great match and this collaboration will set Playtech games in the environment of Mr Green’s award-winning casino experience.”
Shimon Akad, chief operating officer at Playtech, added: “We’re delighted Mr Green is joining the industry’s most dynamic and accessible open platform.
“They are a rapidly growing casino brand and will benefit greatly from having access to our vast, best-performing content portfolio.
“We have big plans for the platform and our content in 2016 in line with our omni-channel approach and across expanding markets such as Scandinavia.”
Related article: Strong 2015 for Playtech but UK tax hits profits