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New Jersey iGaming Dashboard – October 2018

| By Joanne Christie
Last month provided the first real glimpse of the potential of the online sports betting market in New Jersey, with online turnover of $104.9m eclipsing retail 

iGaming Business and Ficom Leisure are pleased to present the New Jersey iGaming Dashboard, providing revenue and product metrics on the state's regulated market.

The data is updated monthly following the official release of figures from New Jersey's Division of Gaming Enforcement (NJDGE).

Last month provided the first real glimpse of the potential of the online sports betting market in New Jersey, with online quickly eclipsing retail in its first full month of operation.

Although a number of online sportsbooks were operational in August, only one — Resorts Digital — had been up and running for the whole month.

In September, online sports betting turnover reached $104.9m, up from $21.7m in August. Retail, meanwhile, rose to $79.0m from $73.9m in August.

So far, the big winners in the New Jersey online sports betting market are the operators with DFS operators as skins. As the pie chart below shows, Resorts Digital (DraftKings) has the largest market share at 35.5%, with Meadowlands (FanDuel) in second place with 30.2%.

Although sports betting is clearly gaining traction in New Jersey, it appears it is not at the expense of online casino. Although in August online casino fell back slightly, last month it rebounded to reach a GGR of $25.8m, close to its record high in July of $25.9m.

And it was poker that stopped casino from hitting another all-time high — the vertical fell to its lowest figure since the market opened, with GGR of just $1.6m, down from $1.8m in August. Other casino games did, in fact, reach a record high of $24.1m of GGR in September.

In terms of casino market share, Golden Nugget recouped its losses last month and rebounded to a market share of 36.1%. Caesars also increased its market share, rising to 16.2% from 14.1% in August. Tropicana, Resorts Digital and Borgata all lost ground last month.

It's worth noting that within the five top operators by market share, there are a number of brands that sit under each licence.

For Borgata these include its own brands — Borgatacasino.com and Borgatapoker.com — as well as NJ.Partypoker.com, palacasino.com, palabingousa.com, playmgmcasino.com, playmgmpoker.com and scorescasino.com. Caesars' licence extends to CaesarsCasino.com, HarrahsCasino.com, WSOP.com and the 888 US brands: us.888.com, us.888poker.com and us.888casino.com.

Golden Nugget's includes GoldenNuggetCasino.com, nj-casino.goldennuggetcasino.com, betfaircasino.com and playsugarhouse.com, while Resorts Digital's covers its own brand — resortscasino.com — as well as those of PokerStars (pokerstarsnj.com) and Mohegan Sun (mohegansuncasino.com). Finally, as well as tropicanacasino.com, Tropicana's licence also includes virgincasino.com.

Ficom Leisure also provides exclusive monthly estimates on the Italian online market in the Italy iGaming Dashboard, including operator market shares across casino, sports betting and poker. It also provides quarterly figures on the Spanish online market in the Spain iGaming Dashboard and on the Danish online market in the Denmark iGaming Dashboard.

A European corporate advisory firm, Ficom Leisure is a specialist in all segments of the betting and gaming sector.

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