Perform opens RunningBall Odds Store

Perform Group has launched its new RunningBall Odds Store with William Hill, Sporting Solutions and Wettbuero.

The service will provide betting operators with access to a range of in-play odds from multiple providers via one unified API.

The platform, created by Perform's RunningBall subsidiary, has been designed to ensure fast delivery of live-odds feeds and to allow operators to tailor their in-play offer to match their requirements.

“By partnering with some of our trusted RunningBall clients, we’ve created a solution whereby through one integration, a bookmaker will have choice and flexibility in choosing live odds from top-quality odds providers,” said Shane Gannon, Perform’s head of trading solutions.

“For smaller to medium-sized operators, there is limited flexibility in the in-play price market, and we will be providing a unique service as we continue to drive innovative new products to the betting industry.”

Perform said that customers will benefit from the trading and risk management capabilities of sophisticated trading floors, driving more efficient pricing and higher margins.

Ronnie Whelan, business development director at Sporting Solutions, said: “The flexibility afforded by the Odds Store platform – combined with Sporting Solutions’ superior pricing solutions – will provide a compelling solution for partners looking to design a bespoke service or supplement their existing in-play solutions.”

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