Playtech rolls out sportsbook with Spain’s Marca

Playtech has announced the launch of a managed online and mobile sportsbook with Spanish sports media brand Marca.

Under a long-term deal agreed with Marca owner Unidad Editorial, Playtech will manage the new MARCAapuestas.es, with existing Marca players migrating from the previous legacy to its own platform.

The platform will feature a sportsbook, table games and casino, with a live casino and progressive and slot titles also due to launch in the coming months

“The Marca brand will reach new heights by using our industry-leading, best-performing sports betting and gaming omni-channel software, platform, systems, and content, and we look forward to continue working closely with the team in the months and years ahead,” Playtech chief operating officer Shimon Akad said.

Elicia Martinez, business development manager at Unidad Editorial, added: “The Spanish market is rapidly maturing and we’re confident Playtech will be able to deliver the sophisticated and highly engaging offering our readers want.”

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