PlayUp brings in Mintas to spearhead US expansion plans

Australian sports betting and daily fantasy sports operator PlayUp has named Dr Laila Mintas as chief executive of its new US division as it prepares to enter the market.

The operator, which is already active in Australia, New Zealand and India, said it has already acquired market access in “multiple US states”. Mintas has appointed to oversee these efforts .

Prior to joining PlayUp, Mintas served as chairwoman of sportsbook technology startup Bet.Works’ strategic advisory board. She was previously a deputy president at sports data supplier Sportradar and a professor of sports law at Columbia University.

I couldn’t think of a better fit as Laila to help the company growing globally but also to build our US business” Daniel Simic, Founder and Group chief executive of PlayUp said.” She stands for integrity, innovation and global expertise.

Read more on iGB North America.