Rivalry.gg expands with new live betting service

Dedicated esports sportsbook Rivalry.gg has bolstered its services by rolling out a new live, in-play betting offering.

The company said that the service had been added in response to the esports community’s “appetite for more contextual and rapid wagering options”.

Customers will now be able to place bets during professional esports games via the Rivalry.gg platform.

Rivalry.gg said the live betting service will be the “first of many products” to go live on its platform, with the operator keen to transform watching esports into a more “dynamic and exciting experience”.

Kevin Wimer, co-founder and chief marketing officer of Rivalry.gg, added: “As the growth of esports continues to accelerate, at Rivalry.gg we aim to match that pace with a variety of unique betting product offerings, content, and much more.

“Our background is steeped in this community and we believe our brand proposition of offering a compliant, safe, and trustworthy place to wager on this incredibly exciting sport is beginning to resonate.

“The launch of live betting is just the beginning of our new product pipeline and we are eager to support and grow alongside this amazing community long into the future.”