SBTech signs strategic partnership with Pala Interactive

SBTech has struck a partnership with Pala Interactive, which will see the sportsbook software supplier’s solution made available to all of the tribal gaming operator’s platform partners.

Pala Interactive, owned by the Pala Band of Mission Indians, offers its igaming platform as a B2B solution as well as running an offering under its own brand in the regulated New Jersey market.

“SBTech lead the way in omni-channel technology and innovation and their sportsbook’s powerful capabilities and flexibility are ideally suited to our customers’ requirements as they increasingly target sports betting and we grow our business across North America,” Pala Interactive chief executive Jim Ryan commented.
 
“This partnership has massive potential to grow even further as more states open and we’re both in a very strong position to capitalise on this.”

Tribal operator the Wôlinak Abenakis First Nation will be the first to launch an SBTech-powered sports betting product through the partnership. Wôlinak Abenakis is to launch the CanPlaySports and Vipcasino brands on the platform, and featuring SBTech’s sports betting solution.

SBTech said it was selected after winning a highly competitive tender process, with Pala impressed with its risk management and technology expertise, emphasis on product innovation and the flexibility of its solution.

“We’re delighted Pala Interactive have selected us as partners ahead of our competitors due to our leading, flexible sportsbook technology that has been specifically tailored to the North American market,” SBTech chief executive Richard Carter said.

“This partnership will benefit both companies as we continue to rapidly expand our presence across North America and as more US States regulate in the coming months and years ahead.”