UltraPlay signs Bet Arena Interactive

UltraPlay has partnered with Romanian sports betting and casino operator Bet Arena Interactive.

Under the agreement, UltraPlay will provide sports betting solutions to Bet Arena Interactive, the digital arm of BetArena, a Romanian sportsbetting and casino operator part of Superbet Group.

BetArena has more than 200 betting shops within the Romanian market. UltraPlay’s sportsbook software is developed for iGaming professionals, with a flexible system designed to change as the market does.

“We are thrilled to welcome to UltraPlay’s family our new business partner Bet Arena Interactive,” said Dariy Margaritov, chief executive of UltraPlay.

“With their strong positions and expertise on the Romanian gambling market and our mission to provide highest quality products and services, we believe in our successful partnership.”

Tudor Iliescu, Bet Arena Interactive's chief executive, said: “When launching a new product, you have to choose the best possible options on the market in order to become players’ first choice for the recreational punter. We recognise UltraPlay’s sports betting options as the best.

“We are also confident that Bet Arena will become very popular among players pretty soon.”

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