Viral claims world-first with ‘Free Spin Shop’

Viral, the white-label multi-channel casino and betting solutions provider, has launched what it said is the world’s first ‘Free Spin Shop’.

The company said that the new product has been designed to help boost player engagement.

Players can browse all available games and free spins in a shop, and select their favourite games with up to 500 free spins, with LuckyCasino the first brand to go live with the service.

Daniel Eriksson chief executive of Viral said: “We have spent considerable time talking to players and understanding their behaviour; the development of the Free Spin Shop was a direct result of those player focus groups.

“The shop provides a stronger engagement and retention tool, which is all configurable from the back office, coupled with a presentation shopping style UI that is familiar with the largest percentage of the online population.”

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