William Hill strikes tribal partnership in New Mexico

William Hill US is to enter the New Mexican gambling market through a new partnership with the Mescalero Apache Tribe, operator of the state’s Inn of the Mountain Gods Resort & Casino.

The tribe has selected William Hill to power the launch of a new sportsbook within the venue, the operator and supplier’s first partnership in the state, and its first tribal agreement outside of Nevada.

“Over the years, our customers have come to expect a high level of service and the best casino offerings possible,” Inn of the Mountain Gods chief operating officer Frizzell Frizzell Jr said. “Our sports book will be no exception.

“Together with William Hill, we will offer state-of-the-art betting technology, and innovative wagering opportunities including in-play options.

“We know this is something our customers have been looking forward to and we’re thrilled to be able to partner with the best in the business to bring it to them.”

Based southeast of Albuquerque, Inn of the Mountain Gods will open a new sportsbook powered by William Hill’s proprietary technology later this summer.

Read the full story on iGB North America.