“A glimpse into the future and a chance to see what the industry will be like tomorrow,” is how Alex Sommers, director of affiliate marketing at 1xBet, described the opportunities that he believes will be available to visitors attending iGB Live!/iGB Affiliate Amsterdam next week.
The leading online brand is the Diamond Sponsor for the affiliate event series, which takes place at the RAI Amsterdam on 28 September-1 October. Sommers believes the long gap between major in-person’ gaming events has made industry professionals hungry for knowledge and networking. “We are confident that brands will be looking to the future,” he explained. “There was a long pause between major exhibitions, and we’re all clearly gathering here for big plans. And given that such a variety of companies will be represented in one place, it seems that we will discuss all aspects of the betting industry in general. Starting from the work undertaken by brands during the conditions that were in place last year, and ending with the new challenges that will face us.”
Presenting a compelling and passionate case for in-person events, and the reasons why the industry will be out in force at the Amsterdam-based shows, he argued: “Of course technology allows you to arrange a call with partners on the other side of the world in just a couple of clicks, but we are convinced that live interaction is a much more enjoyable method of communication. We are all human beings who enjoy interacting, communicating and meeting at events such as exhibitions.
“Moreover, at large events, there is always a festive atmosphere and the whole scale of the industry is felt. These emotions cannot be conveyed in the same way via virtual meetings. We’ve made big plans and look forward to meeting old acquaintances.”
The focus is firmly on partnerships, both existing and new. “Many meetings with current partners are planned plus we also expect to meet new faces, all the time discussing interesting proposals and ideas,” he stated.
“Exhibition days are challenging but incredibly interesting. Our staff get up early in the morning and return late at night. And in the meantime dozens of meetings and negotiations are planned. Such events help to unite our team even more; we get to not only know our competitors better but also ourselves. Therefore, we look at iGB Live! only in the most positive way. We look forward to our trip to Amsterdam and invite everyone to chat and discuss partnership opportunities with us. There are very specific areas in which we will act, but we like to keep our cards close to our chest. What we can divulge now though is that people will be pleasantly surprised as we share our vision of innovations that will be introduced in the field of betting!”