21VIRAL expands sales team with Colombian hire

21VIRAL, the igaming casino and games aggregation supplier, has announced that Luz Beatriz Jaramillio Serna has joined the company as sales manager for Colombia, Central and South America.

Commenting on the appointment, Christoph Härtel, CEO of 21VIRAL, said: “Our business is seeing steady growth, and our enquiry pipeline is expanding nicely. We had a great reception at the recent Caribbean Gaming Show (CGS) held in Recife, Brazil, proving that our casino and games aggregation services are in demand with operators and games studios alike. Luz has joined our growing team with partners across Latin America at the right time and will further drive our sales, business development and customer experience.”   

Luz Beatriz, LatAm sales manager north, said: “21VIRAL is already making an impact in the rapidly growing Central and South American market, and the recent attendance at CGS has evidenced that. As a business and team, we will solve pain points for our customers and put them at the centre of our operations so they can scale their business quickly by adding faster integrations using the latest AI technology, with revenue-enhancing content from our game providers. I look forward to the next few months as we onboard and activate new operators and games providers.”