Affilka by SoftSwiss launches own website

Coming from its parent brand, SoftSwiss, Affilka’s team boasts expertise of over 10 years in the igaming industry. The affiliate management solution was once part of the SoftSwiss Online Casino Platform, yet in 2018 it evolved into a stand-alone product. The affiliate marketing solution officially began operating under the Affilka brand name in November 2020.

Over just a couple of years of operation in igaming, Affilka has garnered a versatile client portfolio, providing its services to almost 100 clients. The solution has grown beyond being just another affiliate marketing tool, into a product that delivers value to its clients. Affilka by SoftSwiss allows igaming operators to establish efficient and trustworthy relationships with their affiliate partners, acquire new players, and grow revenues. 

Affilka is highly flexible and customisable, delivering a broad range of features including built-in payment processing, as well as a flexible commission constructor (CPA, RevShare, Hybrid). The commission plans can also be custom tailored using a number of qualifiers and parameters to define reward terms. The platform is also very proud of its wide array of S2S postbacks, which enable tracking data on multiple types of events including player registration, first deposit, any deposit, player qualification, prequalification, and disqualification as well as net gaming revenue. 

Anastasia Borovaya, Affilka product owner at SoftSwiss, commented: “We’re on cloud nine to be announcing the launch of our very own website for Affilka. The new website will comprise all you need to know about our innovative product plus serve as a hub for expert materials on affiliate marketing and the igaming industry in general.”