Argentine FA announces renewal of SmartSoft as regional sponsor in Europe

Building on a successful year of partnership, both parties have agreed to continue their collaboration and expand it to a larger scale. This partnership will open up additional opportunities for SmartSoft to drive innovation and offer even more enjoyable experiences for its partners.

AFA’s global expansion marks a new chapter today, highlighted by the agreement on the European continent. The commercial appeal of the Argentine National Football Teams continues its growth and is strengthened by agreements focused on reaching fans.

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Thanks to this agreement with SmartSoft, AFA brings European audiences closer to the stars of the world champion Argentine national team. SmartSoft’s partners will have access to autographed jerseys, match tickets and exclusive access to the national teams.

AFA consolidates its position of global leadership and confirms its intention to continue enhancing its commercial activity internationally, growing in leading markets such as Europe.

Highlighting the importance of this new commercial agreement, Claudio Tapia, president of AFA, said: “We are very happy that SmartSoft is renewing its regional sponsorship with the Argentine Football Association. The partnership opens a new category for us to connect with fans in the old continent. As a result, our association continues to strengthen its international growth, and it is a pride for us. Today we welcome SmartSoft as a regional sponsor in the European continent and wish them the greatest success.

Leandro Petersen, AFA’s commercial and marketing manager, said: “Over the past few years, we have established a strategic vision and goal for our Association to restore international prestige and global commercial appeal. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy. In this direction, the expansion plan continues to show signs of global consolidation. We are pleased that SmartSoft has chosen the Argentine national team among so many diverse leading competitors in Europe and has today become a regional sponsor in the European territory. Together with SmartSoft, we will continue to develop commercial and marketing actions both in the digital realm and in international industry events. In this way, AFA will be present at multiple global events alongside a technology leader like SmartSoft.”

Guga Gotsadze, CEO of SmartSoft, said: “Through this renewal with the Argentine Football Association and the Argentine national team, we continue on a journey that combines passion and excellence, where the worlds of business and gaming converge with the magic of Argentine football. We are delighted to continue as the gaming partner in Europe for the Argentine national team and we are confident that this collaboration will drive our company and our games to new horizons. Football has a unique power to unite people, and we strive to be present at these significant moments. Sponsoring the Argentine national team and being a member of the World Champions Family are proof of our commitment. Through these initiatives, we aim to spread the spirit of football, which brings people together and fosters a sense of community. Additionally, we plan new content and marketing actions with the stars of the national team.”

This exciting news is another big step for SmartSoft, showcasing its ongoing commitment to reaching new heights and expanding its portfolio.