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Atlas-IAC unveils dynamic rebrand to Atlaslive

| By iGB Editorial Team
New look developed in conjunction with Banda agency.

Atlas-IAC has revealed its new identity as Atlaslive, the dynamic igaming platform. Teaming up with the esteemed Banda agency, the company has started a fresh era in igaming tech marked by innovation, dynamism, live tech and a bold creative approach.

Discussing the preconditions that led to the rebrand, Bogdana Yavorskaya, chief marketing officer at Atlaslive, said: “Fuelled by the dynamic nature of our industry and the rapid evolution within our company, we felt compelled to embrace change that would reflect these transformations. As we review on the strides made over recent years – from refining our unique product to forging new partnerships worldwide – it became clear that a new brand strategy is the natural next step in our journey.”

Nowadays tech builds in people’s lives becoming life itself and removes the line between what is real and what is not. Yaroslav Serdiuk, strategy director at Banda agency, said: “The principle of outstanding technology is to mirror life, give important outcomes and remain unnoticeable in use. The best technology is live tech. That is why we chose the notion of ‘live’ and built the brand entity around it, incorporating it into the brand name as well. The company’s tagline stresses its progress into a dynamic igaming platform.”

The brand’s visual identity retains its focus on blue but now incorporates new accents and shapes. The cool palette captures the essence of technology, while the shapes, approaches and the identity system itself underscore continuous dynamism.

Keeping Atlas and combining it with live, the new Atlaslive logo marks not only just a new word, but reflects a fresh phase in the industry, seamlessly blending legacy with innovation.

The mission of Atlaslive is to discover how far igaming tech can evolve. Bogdana Yavorskaya, CMO at Atlaslive, said: “Just like with life, you never know where it will bring you eventually. But we are up for this journey.”

The core values of Atlaslive are  to connect, evolve and deliver. Maxim Slobodyanyuk, CEO of Atlaslive, believes these values mirror the company’s core principles. He said: “It is crucial for us to maintain open interactions between employees, clients and partners to foster the creation of new ideas. Responsive to the changing world, we prioritise evolution and continuous improvement as our fundamental principles. Additionally, we ensure our platform is efficient and delivers scaling-up outcomes.”