Bet365 and Incentive Games announce launch of free-to-play game, Prize Matcher

Bet365 has announced the launch of its latest daily-free-to-play game, Prize Matcher, in partnership with leading B2B games provider, Incentive Games.

After months of meticulous development and seamless collaboration, Bet365 is excited to build on the success of its previous free-to-play game, Unleash a Mercenary.

Prize Matcher presents a new and engaging experience – exclusive to the Bet365 community – and is now available to players in multiple territories via the Games & Gaming on Sports products.

In Prize Matcher, players can earn prizes by collecting symbols throughout the week. Each day, three tiles can be revealed, with symbols collected and prizes to be claimed. Every Monday at 5pm local time, the game’s grid resets, offering fresh opportunities and surprises for the week ahead.

A particularly special feature is the diamond symbol. Discovering this gem instantly rewards you with five free spins, no symbol matching required, ensuring the excitement never fades.

Amy O’Donnell, head of product at Incentive Games, said: “We are incredibly proud of the work that has gone into creating this new Bet365 Games product. Prize Matcher is a premium free-to-play game and is a testament to the years-strong partnership between Incentive Games and Bet365. The game’s new features not only enhance player engagement but also provide Bet365 with a versatile tool for customer retention and cross-selling within their gaming portfolio.”

A Bet365 spokesperson said: “Yet again Incentive Games have delivered on a brilliant free-to-play product for Bet365. With customers able to uncover matching symbols and win free spins, golden chips or free bet credits, Prize Matcher becomes a welcome addition to our Bet365 Games product platform.”

Players can access the game via: games.bet365.com/Play/PrizematcherF2P  

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New and eligible customers only. Free bets are paid as Bet Credits. Returns exclude Bet Credits stake. Max. prize, time limits, bet/game restrictions and T&Cs apply. Registration required.

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