Bet365 expands Games footprint with Play’n GO partnership

The partnership will see many of Play’n GO’s top performing games, such as Book of Dead, Fire Joker, Legacy of Dead and Rise of Olympus made available on Bet365’s Games product.

The partnership between the two brands is already live in other territories, and is formed on Play’n GO’s wealth of knowledge in the slots market. Founded in 2005 in a small office in Sweden, Play’n GO has grown into one of the largest gaming entertainment suppliers of online slots to the casino industry in the world.  

Commenting on the announcement, Giovanni Ferraro, head of regional sales Central and Western Europe, Play’n GO, said: “Greece is one of our most important markets and Bet365 one of our most important partners, so it makes perfect sense for us to join forces in the region. We’re so excited to bring our catalogue of games to Bet365’s players in Greece and we’re confident that our success around the world will be replicated here once again.”

A Bet365 spokesperson said: “We’re excited to welcome Play’n GO into our portfolio of innovative and cutting-edge gaming content partners in Greece. We feel that the partnership is a great fit into our Games product and will provide our Greek customers with some of the most entertaining titles on the market.”