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Bet365 rebrands its affiliate programme to Bet365 Partners

| By Daniel O'Boyle
The bet365 affiliate programme has been renamed bet365 Partners.

The bet365 Partners programme has a new look and feel, and introduces additional features designed to support, inform and enhance the relationship between bet365 and its partners.

Over the coming months, bet365 Partners will introduce the following key developments:

– A responsive website to check results on the move.

– A redesigned library of geo-responsive creative material.

– Enhanced visual dashboards to analyse data at scale.

– An improved link management system providing further granularity on performance.

– An improved news and alert system to communicate important updates.

– Real-time stats for selected performance metrics.

Bet365 added that in order to highlight its long-standing commitment to responsible gambling, a detailed compliance section will be available with the most up-to-date guidance for each market. “Our highly trained Marketing Managers will provide additional personalised support, answering any questions and providing assistance to help bet365 Partners to maintain their compliance,” the business said.

A spokesperson for bet365 said:

“Due to the ever-changing nature of affiliate marketing, we were keen to establish a brand and platform that would demonstrate the Company’s continued commitment to this global digital marketing channel. With over 63 million customers it is important that our Partners feel part of a brand they can be proud of, that is representative of their involvement in supporting its growth.

“This led to the creation of bet365 Partners, which signifies how we see our long-standing and emerging relationships. With compliance and safer gambling at the heart of it, the new site brings better resources, clearer communication and enhanced support. This is a key focus for the business and our Partners, and will help to place bet365 in an even stronger position.”

Bet365 added that it hopes that the launch of Bet365 Partners will be a stepping stone for new advertisers to join its programme; which is supported by 20 languages.


Bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.

Help is close at hand. Visit www.gamcare.org.uk  or contact the National Gambling Helpline on 0808 8020 133.

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