Home > Company News > Sports betting > Product & technology > Beter revamps to position itself as foremost provider of next-gen gaming

Beter revamps to position itself as foremost provider of next-gen gaming

| By Daniel O'Boyle

Beter, a provider of betting and gaming solutions, has announced a significant overhaul of its brands and services as it prepares to attend ICE 2022.

With data and content used by the likes of Sportradar, Bet365, M88, William Hill and Fortuna Entertainment Group, the company has now overhauled its multiple verticals spanning sports, esports, gaming and live casino.

The revamp follows a significant upgrade of its products and service provision, as Beter looks to position its offering as the world’s most comprehensive, catering to the high-velocity, fast-paced betting demanded by the new era of betting.

The company will offer more than 30,000 live events per month, as well as the industry’s highest uptime, in order to ensure the brand will be the most reliable supplier available across its verticals.

Each of its enhanced services has been designed with the next generation of player in mind, created specifically to boost engagement, retention and operator revenue, and each has been launched following an extensive period of R&D and strategic planning.

In total, Beter’s revamped services will now encompass: Beter Esports global tournaments, with its EsportsBattle and high-margin AI virtual tournaments, Beter Sports, with its renowned Setka Cup, including table tennis and volleyball, and also Fast Games by Beter Gaming, designed to merge the sports betting and casino experience.

The company also announced the launch of its live casino vertical in the first week of November, Beter Live. Led by Anna Vikmane, a veteran of both Playtech and Entain, its mission is to provide the most advanced selection of high-tech, entertainment-first gaming experiences available in live casino.

Commenting on the company’s newly established mission and goal, Gal Ehrlich, CEO at Beter said:

“We’re here to provide the most advanced selection of high-velocity, fast-paced betting that the new generation of player demands. The last 18 months have been transformative for the gaming industry, completely changing the landscape as we know it.

“The traditional sportsbook and casino model has evolved tremendously since January 2020, and when the next ICE opens its doors, we’re going to be ready to showcase why we’re the best choice out there for taking our partners into this new era of betting.

“With unmatchable reliability, our high-margin services offer 24/7 entertainment, superior pricing and odds – guaranteed to deliver constant engagement across 30,000 monthly events – all powered by our best-in-class teams, each of whom driven by a love of what they do.”

Alexander Gusev, CEO at JKR Investment Group, Beter’s majority shareholder, added:

“As a key company within our portfolio, Beter has consistently demonstrated excellence in delivering the betting and gaming experience we know operator partners need to capture the interest of the new wave of the customer.

“Within the course the company has taken over the past 18 months, through diligent work and passion for its products, we are looking forward to Beter setting the new industry standard in providing the most unmatchable selection of services for boosting engagement, retention, and incremental revenue.”