Bragg Gaming sees content go live in Switzerland

Bragg Gaming Group’s agreement with Swiss4Win by Casino Lugano to provide it with its increasingly popular slots has now gone live, further enhancing the provider’s profile in the buoyant European market.

The operator’s leading Swiss online casino brand Swiss4win.ch has launched a selection of Bragg’s high-performing exclusive games including titles from its proprietary Bragg Studios brand Atomic Slot Lab such as Fairy Dust, Dreamy Genie and Egyptian Magic.

While land-based gambling has been available in the Swiss city of Lugano for over 200 years, Casino Lugano in its current guise recently celebrated its 20th anniversary and its online brand Swiss4win has become one of the most prominent platforms for local players.

With a global projected market size of US$1.08bn in 2023 (according to H2 Gambling Capital estimates) and 40% attributed to the online casino segment, Switzerland’s online gambling market continues to enjoy significant growth and remains a key component of Bragg’s European growth strategy.

The Casino Lugano partnership is the sixth in Switzerland for Bragg this year and serves to bolster an increasing share of the Swiss online casino market since it first launched in the territory in 2021.

Lara Falzon, president and chief operating officer at Bragg Gaming Group, commented: “We’re delighted with our growth in the Swiss market since our entry and Swiss4win represents another opportunity to consolidate our strong position there.

“Our content proposition is one we’re very proud of and it continues to offer incredible value to operator partners with its diversity and quality.”

Paolo Sanvido, CEO at Casino Lugano, said: “Bragg’s games are very popular in Switzerland and having them in our lobby on Swiss4win.ch strengthens our player offering.

“We’d like to thank the team at Bragg for the quick and seamless rollout and we’re looking forward to seeing the impact of such a significant addition to our games portfolio.”